Dream Giveaway Partnership Report
Update 2/6/18 Promotion ends 6/26/18
The 2017 Challenger Dream Giveaway brought to you by Reliable Carriers, Inc.
The promotion launched 8/11/17 and runs through 6/26/18. It brought a prize package to the public like no other—a rare 1970 Hemi Challenger R/T paired with a 2017 Challenger Hellcat converted to the world’s only HellScat, with incredible performance modifications and endorsed by “Big Daddy” Don Garlits.
The Partnership
Reliable is the only automobile-transport company endorsed by Dream Giveaway Garage. This partnership gives naming rights to the Challenger Dream Giveaway and also allows Dream Giveaway to get 25 moves at no cost throughout the country for our cars.
The Goodies
As part of the agreement, DG promoted Reliable Carriers throughout the Challenger Dream Giveaway campaign. Reliable was prominently displayed on television, direct mail, live events, Internet remarketing ads, and customer engagement emails.
And Now The Numbers
Entries to Giveaway for data to date. (35K-40K estimated)
Email addresses from "Text to Win" promotion at Muscle Car and Corvette Nationals (MCACN).
Tickets for Corporate Holiday Gifts to Reliable Carriers employees
Shows attended with grand-prize Challengers promoting Reliable Carriers
Marketing Reach
Television
40 Million Households
Emails
3.3 Million Emails
Direct Mail
726K Direct Mail
15 YouTube Videos
TV Commercial
Awards Presentation
35 SOCIAL MEDIA POSTS
Dream Giveaway publicizes Reliable Carriers on all major social media platforms, such as Facebook, Instagram, and Twitter.
4 LIVE EVENTS
Having our grand-prize muscle cars and high-performance vehicles at your displays increases consumer engagement at your booth. Let us help you keep the booth visits up.
Press Release
The press release prominently featured an invitation to book a transport quote with Reliable Carriers.
“Reliable Carriers is the country’s largest enclosed auto transport company, serving the 48 contiguous United States and the farthest reaches of Canada. Whether it’s for a concours event, auto auction transport, antique auto transport, classic car transport, a relocation, corporate event, or shipping the car of your dreams from one location to another Reliable Carriers, Inc. provides fully enclosed, door-to-door auto transport, in air-ride equipped transporters with $5 million worth of insurance on every single load – standard, and GPS satellite tracking. Reliable Carriers – Vehicles taken seriously – request an auto transport quote today!”
As the graphic shows, the audience reach was over the top. A total of 245 news outlets ran the release with a potential audience of 80+ million.